Work with complementary businesses to offer additional rewards or exclusive perks to your loyalty program members.

The key takeaway is to understand your customers thoroughly and design a loyalty program specifically aimed at strengthening your relationship with them.

HubSpot will also help you increase feedback response rates by recommending which type of survey you should deploy (NPS, customer effort score, or customer satisfaction) based on your unique goals.

A subscription program, also called a paid loyalty program, involves customers paying a regular subscription fee in exchange for exclusive perks, discounts, or access to premium products or services-benefits that are otherwise unavailable to non-subscribers.

Making the app the go-to platform for targeted discounts and rewards helps you gain more mobile users.

Are you aiming to encourage recurring purchases, attract new clients, or is it about giving back to your customers and the community?

An online retailer of prescription glasses, EyeBuyDirect, runs a unique type of loyalty program. Instead of allowing everyone to join, customers have to spend at least $75 to enter Tier 1. In exchange, members receive instant access to valuable rewards. These benefits include:

By understanding what resonates with your customers, you gönül create a program that delivers maximum value.

Find the loyalty program type that matches your business and build a reward concept read more that moves your unique KPIs

When your loyalty program özgü a strong “why” behind it, customers are more likely to cut you some slack when your rewards change over time.

This gives your sales reps more time to work with customers one-on-one and close more important sales.

In addition to a typical loyalty points program, beauty product retailer Sephora also saf an online community known as the Beauty Insider Community.

Making an irresistible offer: Sephora highlights what’s in it for the customer: points, free shipping, and rewards.

An omnichannel experience provides an overall view of customers, no matter how they shop, and allows companies to manage their loyalty programs across all three major marketing channels simultaneously.